Critique on the Book The Leadership Challenge Essay

Critique on the Book The Leadership Challenge The Leadership Challenge Summary The Leadership Challenge by Kouzes and Posner (2007) is the result of twenty years of research on the factors that influence and create great leadership. Through studies and stories from leaders with various backgrounds throughout the world, the practices and characteristics that create great leadership are delineated. Leadership is viewed not as a group of inherent characteristics, but as learned behavior that anyone can achieve. The goal of Kouzes and Posner’s book is to inspire and educate leaders through transformational leadership. As such, leadership is about mobilizing others to become and do extraordinary things.†¦show more content†¦The importance of â€Å"appealing to shared aspirations† (2007, p. 26) instead of forcing the vision of the leader on the followers is paramount to enlisting them in this endeavor. Intrinsic motivation is achieved when leaders capture the collective imagination of their followers. Third, a leader must proactively seek challenges and solutions. Leaders must view themselves as self-efficacious and able to change the status quo. Their passionate belief in their ability to change things will inspire others to join them in making a difference. This will give everyone involved in this process a feeling of meaning and purpose. Leaders must also be continuously aware of their environment and the factors outside of their organization that may impact them. This ability to exercise outsight will make a leader innovative and others-oriented. Great leadership overcomes the status quo by taking risks. However, it slowly moves the group through a series of small steps designed by the leader to encourage participation and build feelings of success. To continually inspire and encourage their followers, leaders must be able to break a large task into small components. This builds self confidence and a culture of active learning and hardy determination. To build this hardy resilience leaders anticipate setbacks and develop the ability to learn from them. Leaders will also teach their followers to learn from adversity andShow MoreRelatedCritique Of The Truth About Leadership1358 Words   |  6 PagesRunning head: CRITIQUE OF THE TRUTH ABOUT LEADERSHIP 1 CRITIQUE OF THE TRUTH ABOUT LEADERSHIP 5 Critique of The Truth about Leadership Renan Daghistani MAX ELLZEY, Ed.D, MBA, M.Div BSCI 635.25 LEADERSHIP and ETHICS Spring2016? Critique of The Truth about Leadership Introduction Kouzes and Posner provide ten universal truths of leadership. They posit that whereas the leadership context has changed since the commencement of their research, successful habits and behaviors have remained theRead MoreSelf Improvement Industry905 Words   |  4 PagesSelf-improvement industry is a $10 billion dollar a year industry. The self-improvement industry for pastors is the church-growth movement. The temptation is great for pastors to look to the latest strategies, books and programs to have growing ministries that look successful in the standards of the world and yet bares little resemblance to God s mission and vision for His Kingdom. Into this divide Tim Suttle, as a recovering church-growth pastor now seeking to faithfully follow God and participateRead MoreFoundational Ideas : Ethics And Decision Making1292 Words   |  6 Pagesjust way, taking into account many factors in the equation. After reading the first two chapters in Shapiro Stefkovich s book, Ethical Lea dership and Decision Making in Education, I came to the conclusion that this is the single most key idea or foundational component that I must keep in mind when looking at ethics through the educational lens. In Shapiro Stefkovich s book, the introductory chapters give an overview of Multiple Ethical Paradigms and further goes on to explain the framework involvedRead MoreBook Report on Charles Spurgeons Lectures to My Students Essay861 Words   |  4 PagesLIBERTY UNIVERSITY Charles Spurgeon Book Report Lectures to my Students Submitted to: Dr. R. Scott Pace Pastoral Leadership 635 By: Johnny F. Gail (ID# L24543560) Lynchburg, Virginia 07 April 2013 Table of Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....1 Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 Critique †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦3 Evaluation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦7 Summary Lectures toRead MoreStreet Gang Chapter Summary1092 Words   |  5 PagesMktorres4@yahoo.com MLS5326 FALL 2017 Book Review: Street Gang Keywords: History and development, Sesame Streets, bibliography, production, major changes, international influence. Brief Overview The book gives a chronological account of the children television show Sesame Streets. The book was published by Michael Davis in 2008 during the fortieth anniversary of the show. The book explains the history of the program, presents bibliographies of the producersRead MoreMalaysian Leadership Style and Employees Organizational Commitment 953 Words   |  4 PagesBibliographical Entry Lo, M.C., Ramayah, T., and Min, H.W., (2009). Leadership styles and organizational commitment: a test on Malaysia manufacturing industry. African Journal of Marketing Management, 1 (6), 133-139. Problem In Malaysia it was a common complaint that employees were no more loyal as they used to be in the passed. Employees would tend to leave their companies for slightly better pay due to low commitment. Hence, the biggest challenge for Malaysian organizations was to provoke a sense of commitmentRead MorePastoral Ministry: How to Shepherd Biblically1547 Words   |  7 PagesBAPTIST THEOLOGICAL SEMNARY BOOK CRITIQUE John MacArthur - Pastoral Ministry: How to Shepherd Biblically Submitted to Dr. David W. Hirschman, in partial fulfillment Of the requirements for the completion of the course, LEAD 635 Pastoral Ministry By Paris Marshall-Cole October 4, 2013 SUMMARY John MacArthur and a team of authors from the staff of the Masters College and Seminary combine their pastoral expertise and resources to publish the book, Pastoral Ministry: How toRead MoreAntigone‚Äà ´s Law: a Critique of Patriarchal Power Structures1121 Words   |  5 Pages         Antigone’s Law: A Critique of Patriarchal Power Structures    The heroine Antigone sacrifices her life to defy the patriarchal society in which she is imprisoned. By confronting and resisting Creon’s authoritarian rule, Antigone empowers the oppressed people of Thebes. On the surface, her motives seem clear; she defies civil law in favor of a higher moral law. Antigone declares she acts out of a sense of honor and obedience to the gods, however her words and actions reveal additionalRead MoreThe Promise Of A Pencil By Adam Braun1665 Words   |  7 PagesIn Adam Braun book the Promise of a Pencil, he tells the story of an extraordinary young man who changed the lives of countless children across the globe with a simple act of kindness. Adam artfully takes his readers on a journey as he reveals intimate and personal details about his life from infancy to adulthood. He shares how initially he began a soul seeking journey to discover himself; but instead he innocently began giving pencils to children. The giving of pencils throughout the remotes partsRead More1. Ravikumar,Prashanth. Summary:. The Two Articles I Performed1210 Words   |  5 Pagesthat flow from external sources. The author also talks about the impending trend on cloud-based MDM and data governance capabilities. Also the author articulates the importance of having a definitive business case for the MDM and the role of Senior Leadership Team in realizing this opportunity. The author portrays his view about the connection between data governance and Big Data Management. The article â€Å"When big data goes lean†, portrays the role of big data in manufacturing industry. The Authors talks

The Slave Ship By Marcus Rediker - 1415 Words

The Slave Ship was written by Marcus Rediker and it tells several accounts of the African slave trade as well as the world of the middle passage. The author discusses the nature of the slave ship and the African paths to the middle passage. Rediker also mentions the lives of historical figures (Olaudah Equiano, James Field Stanfield, and John Newton) and the roles that they had during the Atlantic slave trade. For the African captives, the sailors, and captains, the slave ship was seen as a wooden, floating, traveling dungeon and a place of terror and survival, which are also the overall main themes of the book. In the book, Rediker states â€Å"A captain, a sailor, an African captive†¦found in the slave ship†¦a strange and potent combination of†¦show more content†¦Once the slave ship reached its destination, it would become a factory that would trade and sell living cargo. Therefore, the slave ship was a war machine, a mobile prison, and a factory. The theme of terror reoccurs throughout Rediker’s book. The slave ship was a symbol of terror to the Africans that were kidnapped and sold into slavery. For example, Chapter 4 of The Slave Ship discusses the life of Olaudah Equiano. Equiano was filled â€Å"with astonishment which was soon converted into terror† (Rediker 108) when he was first laid eyes on the ship where he would spend the next few weeks of his life. These emotions that Equiano experience when he first laid eyes on the slave ship may have been the same emotions that many of the other African captives felt when first saw the slave ship. James Field Stanfield even witnessed the terror that was caused when captives were boarding the slave ship. Both Equiano and Stanfield wrote about the astonishment turned into terror when reaching the slave ship. Africans also viewed the slave ship as a bringer terror in the form of war. Wars in Africa â€Å"often commenced when a slave ship appeared on the coast† (Rediker 98). The slave ship would provide the local African traders the tools (weapons) that they needed to bring them their captives. These wars that broke out created terror in Africa and were seen as a â€Å"euphemism for the organized theft of human beings† (Rediker 99), which were ultimately caused byShow MoreRelatedâ€Å"The Slave Ship: A Human History† Written By Marcus Rediker1903 Words   |  8 Pagesâ€Å"The Slave Ship: A Human History† written by Marcus Rediker describes the horrifying experiences of Africans, and captains, and ship crewmen on their journey through the Middle Passage, the water way in the Atlantic Ocean between Africa and the Americas. The use of slaves to cultivate crops in the Caribbean and America offered a great economy for the European countries by providing â€Å"free† labor and provided immense wealth for the Europeans. Rediker describes the slave migration by saying, â€Å"ThereRead MoreEssay on Slave Ship1383 Words   |  6 PagesThe Slave Ship by Marcus Rediker is a great fiction novel that describes the horrifying experiences of Africans, seamen, and captains on their journey through the Middle Passage. The Middle Passage marked the water way in the Atlantic Ocean between Africa and the Americas. The use of slaves provided a great economy for the European countries due to the fact that these African slaves provided free labor while cultivating sugar cane in the Caribbean and America. Rediker describes the slave migrationRead MoreVillains of All Nations1105 Words   |  5 PagesThe Villains of All Nations is book written by Marcus Rediker that follows the origins of the pirate boom before and after the War of Spanish Succession. The book covers infamous pirates like Bartholomew Roberts, William Fly, and Edward Teach also known as Blackbeard.It discusses the grim environment of working the seas for the government, what lead many people to turn to piracy, the tale of the first women pirat es Anne Bonny and Mary Read, how piracy impacted slavery, the pirates bonds of brotherhoodRead MoreA Motley Crew in American Revolution 1 Essay713 Words   |  3 PagesA Motley Crew in the American Revolution – Vectors of Revolution In the chapter â€Å"A Motley Crew in the American Revolution† authors Peter Linebaugh and Marcus Rediker imply that sailor, slave and labor revolts set the stage for the American Revolution. Throughout this chapter of the book â€Å"The Many-Headed Hydra† the authors listed and cited historical facts to support their claim that a †Motley Crew† (multiethnic, multiracial and organized group of people with a common goal) not just inspiredRead MoreThe Effects Of European Colonization2048 Words   |  9 Pagescould be considered a success. However, if we were to look at the ways in which slaves were brought to the new world, and the treatment of the of them; one could say that European colonization is not worthy of admiration. This, combined with events in the history of the Caribbean that challenged the power of the Europeans, questions the level to which we should call them great. Based on a reimagined look at piracy, the slave trade, plantation life and th e Haitian revolution, the European conquest ofRead MoreTimothy Brook s Vermeer s Hat1558 Words   |  7 Pageshowever, who were forced to migrate and serve as laborers to ensure cash crops grown in the New World reached European markets. Marcus Rediker’s Slave Ship describes in graphic detail how the Trans-Atlantic slave trade operated. Whereas Brook examines the bigger picture of how capitalism spread goods across the globe and brought different peoples together materially, Rediker analyzes the details: how the inherent hierarchy of the system affected the individuals. Thus, Rediker’s argument that capitalismRead MoreSouthern Slaves vs Northern Laborers1036 Words   |  5 Pagesthan the slaves of the south†. The free-laborers were not forced to America in ships, stripped of their culture, their language, and their freedom. The free-laborers were not enslaved. I do not agree with the shoemaker’s statement, but rather believe the Southern slaves were trea ted worse than Northern laborers. It may have been true that laborers in the North had harsh working conditions, but they did however, have their freedom. The laborers were not treated as if they were property. Slaves wereRead MoreThe Extreme Cruelty of the Middle Passage Essay1730 Words   |  7 Pagesis called the Middle Passage or the â€Å"middle leg† of the Triangular Trade, which was the forceful voyage of African Americans from Africa to the New World. The Africans were taken from their homeland, boarded onto the dreadful ships, and scattered into the New World as slaves. 10- 16 million Africans were shipped across the Atlantic during the 1500’s to the 1900’s and 10- 15 percent of them died during the voyage. Millions of men, women, and children left behind their personal possessions and lovedRead MoreChildren, Black, And Free, By Margaret Walker1143 Words   |  5 Pageswere shipped from Africa to America, the New World, which is referred to as the A tlantic Slave Trade. North America, Brazil, Spain, England, Portugal, France, and other countries took part in the Atlantic Slave Trade. In the early sixteenth century, the voyage lasted several months, but by the nineteenth century, the voyage was six weeks or less (The Slave Ship). Because of the small compartments on the ship, and the lack of space to move around, all types of diseases spread. Smallpox, syphilis,Read MoreSlaverys Global Impact and Economic Justifications, Yesterday and Today2490 Words   |  10 Pagescivilizations, slave labor built nations and empires in Europe, Egypt, Greece, Asia and Africa. Thousands of years later, the Portuguese, Dutch and English realized the profit value that a market in human capital would provide. Africans were exported from their homeland to the New World under the most miserable conditions imaginable. Prof. Marcus Rediker, author of The Slave Ship, A Human History says, â€Å"We’re fascinated by all the tall ships except th e most important one, and that’s the slave ship. And

By 2020 the world’s population could well have doubled to around 12 billion people Free Essays

By 2020 the world’s population could well have doubled to around 12 billion people. Are there just too many people in the world, or is it a question of a better and fairer distribution of the world’s resources?† The question is asking if there are too few resources available for the increasing population, or if there are just too many people in the world. The keywords in the question are population and resources. We will write a custom essay sample on By 2020 the world’s population could well have doubled to around 12 billion people or any similar topic only for you Order Now By population, the question is referring to the number of people in the world and by resources; it is asking if there are enough natural assets, such as water, food, oxygen and space. The problems caused by an increasing population include the depletion of natural resources, such as non-renewable energy supplies, and food supplies. Currently resources, and population are very unevenly spread and most supplies occur in areas where they are not needed. Mankind has reached the point of the exponential curve. Earths population doubled in the 40-year period from 1960 to 2000, from 3 billion to 6 billion. In the last two years, the population has grown another third of a billion people. That offers the possibility of a doubling time of only 27 years to reach 12 billion. Partly as a result of this, it is reported that 420 million people live in countries that no longer have enough cropland to grow their own food. They have to rely on imports. The reduction of cropland could be caused by an increase in pollution, creating negative effects on the environment, or it could be due to the expansion of urban areas due to an increasing population. A quarter of the developing world’s cropland is being degraded, and the rate is increasing. The greatest threat may not be shortage of land, but a shortage of water. More than half a billion people live in areas prone to droughts. In the next twenty years, that number will increase five times, to between 2.4 billion and 3.4 billion people. Currently, that means half of Earth’s population will run out of water within 20 years. It is impossible to farm animals and grow crops without water, which will therefore lead to a decrease in food availability, especially in areas already suffering from famines. A recent report, released by the World Watch Institute, declares that, â€Å"Mining consumes 10% of the world’s energy, spews out toxic emissions, and threatens 40% of the world’s undeveloped forests.† These effects could be drastically reduced but, unfortunately, governments are not moving quick enough to stem the tide. This indicates that it is suspected that a major contributing factor to the problem is the attitudes of people. Very few governments are taking radical measures in an attempt to prevent the foreseen problems of the future. The reason for this is that because the problems are not yet taking a huge effect, by the time the effect becomes apparent it will be too late, and any attempts at solving the problem will be useless. One of the great challenges for governments is to help their poorest citizens feel secure in their own homes, make a living and improve their environment. Around 1.2 billion people live in absolute poverty – surviving on less than a dollar a day. As populations spiral upward, the underground water tables are dropping. Many regions face severe drought. Deserts are growing. Forests are being cut down and the land they leave behind is wasting away. Since forty percent of all vegetable and grain food supplies come from irrigated land, a failing water supply creates sever food shortages. Many countries are facing water shortages in the twenty-first century, especially India, whose population passed one billion in May 2002. They are currently expanding by 18 million per year. Water withdrawals now double the environments ability to re-supply. Half of India’s grain harvest comes from irrigated land. World Watch reports, â€Å"In a country where 53 percent of all children are already malnourished and underweight, a shrinking harvest could increase hunger-related deaths.† Another threat is shrinking croplands. Some nations already depend almost entirely upon imported food. Eventually, the food will simply not be available to those nations. First, increased costs will drain those nations of their economic cash flows, and one day, the exporting nations will not be able to supply food at any price. Among the countries where shrinking croplands threaten food supplies are Nigeria, Ethiopia, and Pakistan. Nigerias population will increase from its present 111 million to a estimated 244 million by 2050, while its grain-land per person will stay the same. That means each person will have less than half the current supply. Pakistan is expected to grow from its current 146 million to 345 million by 2050. By that time, each person will be dependent upon a piece of grain-land the size of a tennis court. Japan, South Korea and Taiwan already import 70 percent of their grain. Water supplies are fixed by nature. They cannot be increased. On the other hand, an ever-increasing population can deplete them. This is also true of croplands. I feel that although an increasing population is having a drastically negative effect upon the depletion of the world’s resources, and that resources are clearly unfairly distributed. It is the richest and relatively most sparsely populated countries, particularly Western Europe and America that receive the highest share of the world’s natural resources. This is because they are the richest countries and can therefore afford to grow their own resources as well as import others, yet offer very little money for them. The effect this has is that the worlds resources are being unfairly relocated into the richest countries where it could be claimed that they are being wasted. It is clear that the richest countries currently have an excess of resources that they could share across the world to help combat the problem stated by the question. The problem with this is that it is non-profitable and the countries would lose a lot of money, which in a materialistic world is more important than tackling issues of poverty and malnutrition. How to cite By 2020 the world’s population could well have doubled to around 12 billion people, Papers

College Students Pride toward Their Respective Schools free essay sample

Dont miss your chance to earn better grades and be a better writer! C R students do not care for the university they would not do something so for the fun Of it. The athletics are what make students passionate for TTL- university. Most weird traditions are started in support for the athletics athletics are supported by the student body, and it brings everyone tog to do these traditions. In David Berrys essay It Takes a Tribe he tall about school pride, and how most college students view its us vs. . Them David Berry talks about many rivalries between colleges, and the Mac of them are started by athletics.There are academic rivalries between universities around the country; for example Harvard/Yale, or Princeton Penn. However, most people when speaking of a rivalry think of some athletics competition. There are students however, who do not know al the traditions when they first go to their school. We will write a custom essay sample on College Students Pride toward Their Respective Schools or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They pick them up as t along. Berry writes Theyll be singing their school songs and cherish the traditions (just as soon as they learn what they are (Berry, 207). Quote he is saying there are many students who apply to colleges for nee recognition. However, when they get to the university or college they articulate in the traditions.Not every student at Penn State knows the song or the alma mater. However, when they go to a football game or other sporting event they will be standing proudly singing that same fig song or alma mater. Berry states that Theyll learn contempt for that university, Oklahoma to their Texas, Sacramento State to their L] . C. David Annapolis to their West Point (Berry, 207). This quote is saying the students will also learn who the rival university is, and they will build a for them, and root against them every chance they get. He also talks at mom of the bigger rivalries between colleges.Oklahoma and Texas been rivals for years, but in the public eye society view this rivalry for SP No one thinks about whose graduates succeed more after college. Socio views on rivalries deal with sports, and college students live off their SSP teams. If the teams do well then the campus is always more lively, but teams lose there is a down feeling all throughout the campus. For exam before Penn State played Michigan in football this year there was a hug anticipation for the game. Most of my friends and me would torture TTL people who drove from Michigan to the game. Then, after Penn State there was a huge negativity all throughout main campus, and I could tell especially from talking to people even a couple days or weeks afterward David Berry in his essay It Takes a Tribe discusses college rivalries, how students are passionate for their schools for the rivalries. David B and Laura Randall both write about college traditions, and the students participate in them. However, they both have very different opinions or traditions. Randall believes the universities are tired of the traditions the students take a part in. She also implies that there needs to be more of he classroom.However, Berry writes about how students are doing traditions because of the pride they have for the university. He implies students also love the rivalry between colleges. In colleges around the world students have different opinions on the universities they attend. In my college experience I have found nothing that makes me more excited than sporting events. Of course I go to class because that is the reason why any student goes to college. However, my passion for this university goes beyond the sporting events. The pride I have is different than what others have.Although, I do participate in all the traditions at Penn State, whether its going to the football game, and singing the alma mater, or singing Hey Baby in between the third and fourth quarter of a football game. They are all traditions which students that are enthusiastic for this university participate in. Students everywhere have some type of school pride, but all express it differently. Whether its streaking, or hazing they all have a meaning. The traditions that students participate in are out of the pride they have in their school, and there is nothing that will stop students from doing these traditions in the future.

The Great Wave by Katsushika Hokusai Essay Example For Students

The Great Wave by Katsushika Hokusai Essay The Japanese masterpiece, The Great Wave, was created by Katsushika Hokusai, when he was approximately 70 years old. It was part of his popular ukiyo-e series Thirty-six Views of Mount Fuji, which was created between 1826 and 1833. The print was made using colour woodblock printing called ukiyo-e. Hokusai ukiyo-e transformed the art form one focused on people, to one that explored landscapes, plants, and animals. Ukiyo-e means pictures of the floating world in Japanese. It is a genre of woodblock printing and painting that was popular in Japan from the 17th through 19th centuries. Making woodblock prints was a three-stage process as follows: (1) The artist would paint the design with ink (2) The design would then be carved onto wooden blocks, and finally (3) Colored ink would be applied to the blocks after which sheets of paper could be pressed on them to print the design. Once the blocks were completed, it was easier to make reproductions of the same design. Outline generally what you see happening in the image Hokusai captures a dramatic moment in his artwork by contrasting a giant and turbulent wave in the foreground about to consume three fishing boats, against the small and stable Mt Fuji in the background. We will write a custom essay on The Great Wave by Katsushika Hokusai specifically for you for only $16.38 $13.9/page Order now The boats tumble in submission to the force of the wave. The tiny fishermen in the boats huddle and cling to the sides, as the cusp of the wave curls its claws down upon them. The sky is eerily pale. The white frost of the wave cap mimics the snow covered top on Mount Fuji. The waves are large, towering, turbulent and menacing. They look powerful and heavy and about to come thundering down to consume the three fishing boats. They are dark blue and curl with shades of lighter blue and extend to white frothy wave tips. They are surrounded by softer sprays of white mist. The power of the waves is captured in the wave caps that look like menacing claws, adding to the impact of the strength and dominant power of the waves. The curling down of the claws makes the waves appear as though they are ready to pluck the fishing boats and their unfortunate sailors out of the sea. Huddled, small, inconsequential, panicked, hopeful, supporting eachother, scared, frightened, clinging, crouched in fear, terror, vulnerable, helpless. The colors and tones are deliberate and intense. The menacing wave is dark blue and ghostly in colour forming curls of white froth and claws of pale blue and white. The sky is an eerie pale tan colour contrasting against the bold blue of the wave. The white frost of the wave cap mimics the snow covered top on Mount Fuji. The range of colours is limited to reflect nature. The lines of the wave are clear and precise. The colour of the boats is light brown and this color reinforces their insignificance against the bright blues and white of the waves. The fishermen in the boats are dark blue with white heads. The bubbles of water mist are white and sparkling. The horizon is a muddy brown colour with blurred tones suggesting doom. The wave seems menacing and ghostly. The scene is dramatic with nature’s power being exerted against the vulnerable fishermen. There is an element of apprehension in the capture of the giant powerful and turbulent wave as it curls toward the small, submissive boats. The waves commanding presence in the foreground, dwarfing the peaks of Mount Fuji, highlights the wave’s strength and dominance. The small fishermen are almost defenceless, huddled and clinging to the sides of their boats. .uadd6045062fa6af4090c743d1793cf4b , .uadd6045062fa6af4090c743d1793cf4b .postImageUrl , .uadd6045062fa6af4090c743d1793cf4b .centered-text-area { min-height: 80px; position: relative; } .uadd6045062fa6af4090c743d1793cf4b , .uadd6045062fa6af4090c743d1793cf4b:hover , .uadd6045062fa6af4090c743d1793cf4b:visited , .uadd6045062fa6af4090c743d1793cf4b:active { border:0!important; } .uadd6045062fa6af4090c743d1793cf4b .clearfix:after { content: ""; display: table; clear: both; } .uadd6045062fa6af4090c743d1793cf4b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uadd6045062fa6af4090c743d1793cf4b:active , .uadd6045062fa6af4090c743d1793cf4b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uadd6045062fa6af4090c743d1793cf4b .centered-text-area { width: 100%; position: relative ; } .uadd6045062fa6af4090c743d1793cf4b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uadd6045062fa6af4090c743d1793cf4b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uadd6045062fa6af4090c743d1793cf4b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uadd6045062fa6af4090c743d1793cf4b:hover .ctaButton { background-color: #34495E!important; } .uadd6045062fa6af4090c743d1793cf4b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uadd6045062fa6af4090c743d1793cf4b .uadd6045062fa6af4090c743d1793cf4b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uadd6045062fa6af4090c743d1793cf4b:after { content: ""; display: block; clear: both; } READ: Master of Fine Arts Thesis Exhibition EssayTheir anxiety, fear and panic rings out from this artwork. The lines, direction and scale of the artwork creates a sense of movement. Hokusai positions the viewer looking up into the menacing curl of the giant wave. And this is in contrast to the fishermen who turn away and are too terrified to face nature’s fury. This creates a sense of movement of the wave crashing downwards. Additionally, the usually towering Mount Fuji is set in the background, small, motionless and framed by the giant wave in the foreground. The contrast of Mount Fuji so still in the background highlights the thunderous movement of the wave. The position of Mt Fuji almost in the centre, but perfectly balanced in the frame, and the clear lines of its triangular peak draws the viewers attention to the movement going on around it. The lines are clear, vigorous and bold. This adds to the movement of the artwork. The line curvature of the wave and curls of the cusps, highlights the rise, curl and sweep of the moving wave, creating a sense of movement.

Problem Solving Essays - Behavior, Human Behavior, Motivation

Problem Solving Essays - Behavior, Human Behavior, Motivation Problem Solving PROBLEN SOLVING and DECISION MAKING Making a choice between a specific behavior that I would change would be a rather easy decision. The first behavior that I will seriously work on is procrastination. This behavior falls under the managerial skills of problem solving and decision making. Procrastination is a habit of needlessly putting off relevant activities until another day or time. Procrastination is a behavior that I really need to change. I am the type of person who will wait to the last minute to do everything. For example, when I was trying to register for National Louis University, I waited one week before the course start date to begin preparing for enrollment. Why do I do this? I really dont know. It could be a combination of time management, difficulty concentrating, fear and anxiety or negative beliefs. It is important that I change this behavior because it can lead to inconvenience and feeling out of control, or feelings of depression and/or frustration. During the In-Basket assessment exercise procrastination played a big part in why I did so poorly. I literally sat at my desk staring into space as though I were daydreaming. I think this happened because I was put into a situation that I was unfamiliar with and had a time schedule, which had to be met. When I had a visit with my assessor, Mary Ann, the first thing she asked me was if I was a procrastinator. She was able to recognize this from the In Basket exercise. Mary Ann pointed out several areas that I need to work on. The first was my fear of failing. This is true because I have always been the type of person who wants to do my best in everything. The second was time management, which was obvious since I didnt complete the exercise in the required time. My classmates also brought up this point. If I had scanned the memorandums instead of trying to read all of them, I would have completed the exercise and managed my time more effectively. According to the Myers-Briggs Type Indicator, I am categorized as type ISTJ, which is a quintessential dependable, responsible type. Accountability, productivity, and the bottom line drive me. This specific behavior falls under the Sensor category. This answers a lot of questions about why I am a procrastinator. I like to focus on the present and not the future. What I mean by this is that if a task has a suspense date for tomorrow, I will not work on it until tomorrow. I will not work on something that has a future suspense date even if I have nothing else pending. Now that I know that I am a procrastinator, I will take the following steps to change this behavior: 1) Reinforce the desire with action - force myself to act even when I am afraid to act. 2) Seize the moment - follow thoughts with action. 3) Express myself - be confident and never put emotions or ideas on hold even though they may be strictly monitored. 4) Do it today - never put off until tomorrow what I can do today. 5) Time Management - discipline myself to use time wisely. By doing these five things I can overcome this behavior and be a very effective business manager. Bibliography none

Organizational Structure Essay Example | Topics and Well Written Essays - 250 words - 1

Organizational Structure - Essay Example The 70/20/10 Rule is applicable to all employees; with 70% of day hours focused on management delegated duties, 20% diverted to daily idea generations or new projects while remaining 10% devoted to new idea specific to employees’ choice (Cordes, 2013, p. 78). NRO is led by director (DNRO), who is appointed by Defense’s Secretary in conjunction with Director of National Intelligence reporting to Secretary of Defense closely working with DNI and has supervises NRO’s responsibility with respect to its operational and management. Besides, there is Principal Deputy Director of NRO who is overseeing activities of NRO while coordinating and answerable to DNRO, executing NRO’s daily management as delegated by DNRO as well standing in for DNRO in case of absentia. The deputy Director of NRO who is an Air force General Officer exists and helps both PDDNRO and DNRO with operation of NRO as well as attached as senior Officer to uniformed and civilian Air Force NRO’s employees while coordinating NRO and Air Force’s operations. There exists other directorates; Signal Intelligence System Acquisition , Mission Intelligence, Corporate Staff, Deputy Director for Business Plans and Operations, Communications Systems Acquisition Directorate, Mission Operation , Management Services and Operations, System Engineering Directorate, Office of Space Launch, Ground Enterprise and Advance Systems and Technology Director that have served to ensure its uniqueness in successful operations. The structure is operated based on five regional centers and three directorates. There are four divisions of DIA’s regional centers and a functional center tracking and unearthing the Agency’s performance with respect to its regional responsibilities. The directorate of Operations is accountable for intelligence operations; Defense Attache System representing United States

Health Care Profession of Physical Therapy Research Paper

Health Care Profession of Physical Therapy - Research Paper Example Moreover, providing information to the readers and encouraging a more positive feedback and recognition towards the field of Physical Therapy is another aim of the author. Physical Therapy is one of the significant professions in the health care field, though may be unpopular compared to the Medical and Nursing profession, this career plays an important role in the aforementioned field. It is possible that most individuals are unaware of the vital contributions of Physical Therapy to the society. Moreover, the whereabouts of Physical Therapy may still be a mystery or probably be vague to many people. Hence, this paper endeavors to discuss and explore the variety of concepts associated with the Physical Therapy profession. Physical Therapy is considered a profession. Profession as defined by Curtis (2002, p. 3) is a special type of occupation, unique from other occupations for the reason that it highlights autonomy, wherein it possesses the right to control its own work, its members and the rules that govern it. Moreover, it is apparent that Physical Therapy encompasses prolonged and specialized training guided by a body of knowledge, which is another characteristic of profession (Curtis, 2002, p. 3). In addition, it is also evident that people involve in physical therapy is oriented towards service and lastly, physical therapist are guided by specific laws, policies and guidelines that shed light to the efficient, proper and effective practice of their profession. Physical Therapy is simply defined as the provision of care and services under the direction and supervision of a physical therapist (Curtis, 2002, p. 4). Conversely, Nordqvist (2009) described physical therapy as â€Å"a branch of rehabilitative medicine with the objective of helping patients maintain, recover or enhance their physical abilities†. Nordqvist (2009) further added that physical therapy is the management and treatment of any pain, disease or injury

Turkey Syria Relations Since 1998 Research Paper

Turkey Syria Relations Since 1998 - Research Paper Example The relation in general remained undulating with both countries involved in sabotage and terror activities. The base of this relation was laid with the joining of Hatay Province from Syria to Turkey after referendum under the French mandate in 1939 (Federal Research Division 120). It caused serious anger and revolt in Syrians and this hatred lead to deterioration of relations after the Syrian independence. The relations are made more complicated with each representing different blocks of Islamic sects; Sunni and Shia blocks. The Arabs along with Turkey consist of Sunni majority whereas; Iran and Syria represent the Shia block. Each block is backed by group of countries and strong ties among people are maintained with Islam being the pillar. The relations, however, took new turn in 1998 and a limited period of golden era soon followed. 2. Adana Agreement Adana Agreement was signed in October 1998 and it gave way to efforts for increased cooperation and dialogue among the two countries (Khalilzad, Lesser, and Larrabee 33). Under this agreement, security meetings, hotline, exchange of high level security officials as well as diplomatic missions started. The events that lead to this agreement however, must be discussed to give perspective and insight into current state. 2.1 PKK / Kurdish Nationalist Party Kurds are mainly in the eastern part of Turkey, northern part of Syria and Iraq as well. The total Kurdish population amounts to 22.6 million (Aras 93). They are regarded as ethnic minority but started separatist movement against Turkey in the 1970s. Kemal Ataturk gave very strong fundamentals on which Turkey nationalism is based on. Turks are therefore, extremely rigid on any change in these fundamentals which include one nationality, language and exclusion of religion from governance. These principles by Kemal Ataturk led to the exclusion of Kurds from Turkish society (Sayyid 66). Their language not being Turkish and refusal to abide by Turkish laws for seculari sm lead to evolution of Kurdish opposition groups and hence the formation of PKK. Kurds are known as the largest ethnic minority and they demand separate land to practice their language, traditions and customs. Kurdish language was banned from schools in Turkey and checks were imposed on public use of this language. Bans were even imposed to restrict distribution of Kurdish songs by 1983 (Yildiz and Breau 11). PKK under these circumstances gained attention among Kurds in Syria and Iraq as well. The movement slowly gained momentum and attacks against Turkish military and state security departments started. Kurdish identity was accepted to some extend in 1991 under Prime Minister Turgut Ozal’s government. The ban on Kurdish language was removed, but its wide public use was still restricted (Eickelman and Anderson 192). 2.2 Syrian Support for PKK The shared border area between the two countries is mainly Kurdish majority area. This shared area provided a buffer for the Syrian go vernemnt to support Kurdish movement. Safe havens were provided to Kurdish chain of command along with military support including training camps in the 80s and 90s (Larrabee 14). The issue was recognised by Syria as an opportunity to politicise and form basis to start terror activities agaisnt Turkey. Military support provided to Kurds escalated the issue and isolated attacks on Turkish Military and state security increased particularly in this Kurd majority area. 2.3 Syrian Double Role Security

Effects on Buyer Behaviour in Arab Culture

Effects on Buyer Behaviour in Arab Culture Introduction The aim of this research is to investigate and further analyse those key factors which affect the buyer behaviour in Arabs and especially as health is the basic need of every human being, considering every aspect of the society never promote any uneven deal in regard to health issues. In this research it will explore and investigate that during in such environment and understanding the cultural, religious etc. of the Arab different societies their choice of health care means when they are coming abroad for advance and equipped treatment, before what factors an Arab patient consider. Arab culture is basically composed on Islam, and their culture is a full translation of Islam. Culture is a Latin word â€Å"cultura† which means improvement of the soil and total transformation of the nature. The valid and modern meaning of culture is designation of spiritual development and upbringing. Culture most authentic definition is in most common sense that culture is the spiritual perfection and human development. Culture understanding is mainly concern with sprit and spiritual power. Culture is the spirit and a valid identity of a nation. Every nation has its own culture and this culture is playing a vital role in the building of a healthy society. Because every society has its own culture that characterises it. Every society has some beliefs and these beliefs are strictly followed by every person of existing society. Arabs are mainly 22 different countries with different culture and different sects and religion, their common language is Arabic with a few other dialects. Arabs are mainly divided like 10 countries in Africa and 12 in Asia, according to UNDP report 1993 its total population is 230 million in 22 different countries, representing in majority Muslim and in minority Christian and Jewish. Arabs are mainly living in joint family system; every person is more dependent on each and every person. They respect each and every person and especially the elders and give them proper attention due to their age and experience, and always play a vital role in making any decision. Arabs always consider and never cross the boundaries of Islam, and their belief is very strong in God, it is a strong belief that every happiness and sorrow is from God. A very common and with a strong belief that when any uneven or a good thing happen, it is consider that it is the fortune which born with him and a divine from God. The key factors which influence the buyer behaviour in Arab are culture, social, personal and psychological factors. In Arab society there is joint family system and an individual person is not free in its decision, because its all family are more concern about taking in decision and more extent its choice is influenced by the family, culture and personal and psychological factors i.e. its beliefs (religion), perception, motivation and learning. These are the key factors which influence the consumer buying power, in such a situation how an Arab then goes to select a health service in his country or abroad which satisfy his all factors i.e. its religion, culture and social. Reason for Choosing this Topic: Reason for choosing this topic is mainly relevant to my experience in marketing field, being more involved and studied a lot about the history of Arabs and interest in marketing field, also Arab is the new emerging market for business thats why I am optimistic that this theses will enhance my abilities and give a strength to my career in the chosen field. I personally worked in a tobacco company â€Å"WTD PAKISTAN† for more than three years and counted as consumer based company because it is mainly based on tobacco selling products. That why it becomes a solid and main reason for choosing this topic. Moreover with my personal experience and after reviewing literature, that different countries have different lifestyle, culture, different approaches in making decisions, different choices and different taste and different level of satisfaction. It seems interesting to me for research and enhance my capability in marketing. This topic is providing a broad/vast analysis to underlin e the key factors which influence the buyer power of buying because it is thoroughly proved from lot of theories and researches that consumer/ buyer all over the world has certain level of satisfaction, which is disturb by some factors existing in its surrounding environment. To evaluate these influences by considering academic resources, online journals and literature from authentic resources will enhance my knowledge and capabilities to do a better job in my real life. Literature Review:- Literature review is playing a vital role in completing of dissertation chosen and moreover will help me in completing my final dissertation has significant importance to complete my dissertation topic and ultimately to help me in completing my final dissertation. So in this context, some introductory literature review has been brought forward which have helped me in finalising my research topic and questions to be investigated. Moreover the essential and sufficient material for my chosen research topic review of literature, journals current articles from the authentic resources (magazines, newspaper) and academic books will give me help me in completing my task. International marketing: According to (Burca. D. C, 2004) that international marketing is the process of planning and undertaking transactions across national boundaries that involves exchange. The above statement gives an idea about the international marketing that it provides a platform for business across the boundaries or between different countries, and these businesses between different countries are under some rules and regulation. When the transaction takes place across national boundaries then the international marketers are subjected to different set of macro environmental factors and constrain deriving from different political system, legal frame work, cultural norms, and economic circumstances. Marketing is basically concern with exporting of products or services e.g. it very common that purchasing a chair from IKEA but in reality it will be imported from other countries or it parts will be export from other country but assembled in UK. Same if it is brought under discussion like computer and is accessories so it is clear those materials comes from India and software comes from china or Japan and product assembled in UK or other European countries. This idea of global import or exchange nourish in the shadow of international marketing, because international marketing introduce such rules and regulation for international marketer like licensing to joint ventures and contracts between two parties. According to (Sargeant. A, et al, 2002) that marketing is all about marshalling the resources of an organisation to meet the changing needs of customers on whom the organisation depends. Simply it will be quoted as marketing is all about how an organisation addresses its marketers. Customers needs are the starting point for marketing activity. Then the marketing manager tries to identify those needs and develop product or service, which satisfy customer needs through an exchange process. According to chartered institute of marketing that marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitability. According to (Shaughnessy. O. J, 1995) that marketing covers those activities that relate the organisation to those parts of the outside world that use, buy, sell or influence the outputs it produces and the benefits and services it offers. Simply marketing is the debate in organisation is what to offer, to whom, when, where, how, and for how much. Concept of marketing: Globalisation of goods and services created more opportunities for the customers to choose among the products. But customer expectations from the product or service in the available market are higher, because they paid the asked price for the service or product. It is the main duty of company that before launching any product or service they understand the needs of consumers in the market. When a company understand the expectation and needs of consumer by providing a product or service which meets the need of customer than marketer can develop a successful marketing strategy for the target market. Customers: A customer is generally understood the person who make the decision to buy a product or service, which pays for it. The product or service purchased by one person but consume by another person. So it is clear that customer and consumer will be same person. The terminology can imply something about the relationship between a company and its customer. Different customers within a market have different needs, which they seek to satisfy. To be fully marketing oriented a company needs to provide a product or service in the market which meet the needs of each individual. For this purpose they positioned their product or service in the markets which meet the need of that group. Needs: It is referred to something deep rooted in an individual personality. The satisfaction of need is conditioned by cultural values of the society from which they belong. In some culture needs for self fulfilment may be satisfied by religious penance, while in other societys needs may be satisfied by creative talent. According to Maslows theory that customer are motivated by their desire to satisfy complex needs. It is also recognised that once an individual have satisfied basic physiological needs, then they may be motivated by higher order social and self fulfilment needs. Value: It is a ratio of perceived benefits to price paid. Customer will evaluate benefits according to the extent to which a product allows their needs to be satisfied. Customers also evaluate the benefits of products compared to the benefits of other products placed competitively in the market. Consumer places a value on a product or service which is different from the value presumed by supplier. Value can be added by better specifying a product offer in accordance with customer expectation. If the price of a product or service is set higher it will affect its sale. If the price is set low it will increase its sale but affect its profit. Exchange: it is a way through which goods and services to be acquired. It implies that one party makes some sacrifices to another party in return to receive something of value. Other party expect same something of value. In market based economies there is a presumption that each party can decide whether or not to enter into an exchange with each other. Each party is also free to choose between a numbers of potential partners. Basically exchange takes the form of a product being exchanged for money. Market: the term market has traditionally been used â€Å"a place where buyers and sellers gather to exchange goods or services†. Market simpler and of value definition is that it is the interaction between buyers and sellers. Marketing Mix: It is very important for the marketers to consider the marketing mix before launching any product or service. It provides a great deal of knowledge about the operating market and then how, where and to whom the product should be target in the market. Product: product is the main source by which an organisation satisfy customer or consumer needs. Product offered by an organisation is tangible or intangible in nature must satisfy the needs of potential customer. The elements of product mix are quality levels, styling, special design features, durability, packaging, range of sizes or options, warranties, after sales service and brand images which is controlled by marketers. Pricing: it is a critical element and determines the revenue that will be generated. Setting prices is a difficult part of marketing mix. Prices are determined by the interaction of market forces. Marketers set prices for individual products on the basis of what they cost to produce, what the competition is charging and what customer are prepared to pay. Price decision also involve deciding on the relationship between prices charged for different products within a firms range and decision about the price strategy over time. Place: it plays a very important role in decision making, Choice of right place for product or service to be launched. Customers mostly prefer to buy the product or service from the nearest distributor. Organisation right decision of place provides an opportunity to customers to gain access to its products and services easily. Promotion: promotion is a best source of communication for marketers to highlight or communicate the benefits of their product and service to their target market. Promotion can be used by different methods like advertising, personal selling, public relation, sales promotion, sponsorship and by direct marketing method. Promotion method should be not the same in every culture. It will be different according to the requirement of different culture where an organisation operates. Fundamentals of marketing: According to (Dwyer. F. R, et al, 1987) states that identification and satisfaction of consumer needs by providing a product or service of value to fulfil the consumer expectation by developing a proper marketing plan or strategy. It is necessary for marketing managers to understand the position of their organisation. The marketing managers always plan and develop strategies for launching their product or service in market, before they should know about the position of their product or service in the market and factors which makes their product attractive and of value to the consumers. According to (Kasper, 2001) that it is very important for an organisation to know when, where and how the consumer thinks that their product or service is different from other potential and current competitors in the market. Porters strategy of differentiation gives knowledge to an organisation that how they are different from their competitors. Organisation must identify the customer orientation before developing its marketing strategy. Benchmarking of customer, organisation and competitors in market are the key function of marketing, such a benchmarking move them to decide a differentiation strategy. Elements of marketing fundamentals: Customer orientation: It is very necessary for an organisation to understand in depth its target buyers, then develop or produce a product or service of high or superior value/ quality to fulfil the needs of customers. Customers are the only source who can accept or reject the product value or feedback from consumer is the absolute source for an organisation to know the value and position of their product in the market and among competitors. Customer orientation requires that a company understand not only the present value to the customer, but also how this is likely to evolve over time. Competitor Orientation: when an organisation focusing on its customers, so it is also necessary for an organisation to look that how a competitor is satisfying its consumer needs. An organisation needs to understand the short term strengths and weaknesses and long term capabilities and strategies of current and potential competitors in the operated market. Interfunctional co- ordination: It is very important for marketing managers to develop marketing plan, which not only give promise to customers and marketing staff. But the marketing plans only develop for creating value products and services. Marketing orientation needs to draw upon and integrate its human and physical resources effectively and adapt them to meet customers needs. Customers always pay attention that what an organisation is offering in the market which completely satisfies the expectation of consumers; product or service which satisfies the customer expectation must be of value. And when customer satisfies from the outcome of product or service it directly produces more chances of repeat business and dissatisfaction may lead to failure and negative experience which may limit the business of such an organisation. Factors influencing buyer behaviour: According to Usunier (2000) that before purchasing there is no concept of seeing, smelling and touching. This gives an idea about the shape, colour and space during the purchase in some cultures. In the case of healthcare, when someone is buying healthcare he looks to certain points by knowing that purchasing a product will be not same to purchase a service. In case of healthcare there is no guarantee that an individual will get optimistic benefits. The healthcare provider must provide in the market of healthcare some reasonable and attractive, competitive and consumer encouraging packages which attract the consumer to buy their packages like price, advance treatment, accommodation and high and quick service. It encourages the consumer that they are receiving the very best and high quality service available in the healthcare market. Todays world is a hub of marketing and in every sector there is a trend of competition every organisation is trying to capture more market share by launching more consumers attractive packages, to promote and encourage their own product and service. Devetags model (1999) of consumer behaviour This model is basically represent the industrial and corporate change is only brought here under discussion for the process of making decision and influences on the consumer behaviour in case of buying health care. This model represents the different products or services and provides the grounds to the consumer to choose the product or service. Devetags model provides grounds for the consumer to choose between products â€Å"A† United Kingdom and products â€Å"B† (Home country) or other countries products or services in the market. Product â€Å"A† is a superior and expensive quality but product â€Å"B† is also compete the market with superior quality. Devetags model (1999)   Ã‚  Ã‚  In the above Devetags model quality is expressed on y-axis and convenience (price) is expressed on x-axis. In the above diagram product â€Å"A† is competing product â€Å"B†. And the value of product â€Å"A† among the consumer is more than product â€Å"B†, the one reason of choosing product â€Å"A† of superior quality and high price is because the consumer thinks that â€Å"Give something and get something of value† is clear that when consumer decide to purchase a product or service then he expect that the chosen product or service will satisfy his needs. Product â€Å"A† has a good reputation in the market due to its quality and price, which makes the minds of consumers, that the product is reliable and meets the requirements of consumers. But in the competition of product â€Å"A† and â€Å"B† product â€Å"C† also exist in the market, shown in the diagram inside the box. Product â€Å"C† d ominated by â€Å"B†, which is inferior to â€Å"B† in case of price and quality but still cannot attract more consumer compare product â€Å"A†. Product â€Å"A† demand among the consumers is due to proper advertisement and reputation in the healthcare market. It is clear that in case of health care industry consumer always search the market where they can attain quality product or service at reasonable price. This model is best suitable for decision making and to count the influences on consumer behaviour, because this model highlights psychology of consumer that how consumer choose the product or service among the different available products and services in the market, and how consumer gauge the quality of product or service and underline the importance of chosen product and then purchased it. According to (Pekkala et al, 1983) that a reliable product needs to be introduce and advertise in the intended market before launching. It means that the product or service needs proper market segmentation, and also advertisement in the relevant business environment. It is compulsory that the marketers appreciate the culture of a country in which he operates. It is clear from the above statement that culture should be consider when ever providing a service or product in the market of a country. Because culture plays an important role in promoting the product â€Å"A† and â€Å"B† which attract more consumer all over the world because product â€Å"A† is acceptable to the people of a country in which he operates. It clears that before launching or introducing any product or service the cultural values of a country should be considered. According to Economist (2009) that NHS chief David Nicholson is planning to introduce improvement in the efficiency and productivity of NHS on larger scale. In coming 2013 NHS budget 15% of wealth will be spent on health care services in the UK to fulfil the rising demand with best suitable resources, thus the NHS will be consumer attractive organization in the world market, will play a role model in the health care industry of world. NHS is from long years a cheap compare to America and other developed European countries. NHS provides a standard service at low cost, and this is happening only due to the effort of General practitioners (GPs). But health care in other countries like Denmark and Netherland is more expensive and physician are act as gatekeeper, means that health buyer never goes for treatment due to high price and low quality. In the above Devetags model UK NHS will be awarded as product â€Å"A† due to high quality and reasonable price, and planning for the future and spending more money on the health sector will enhance their share in the market, more consumers will attain NHS. Arabs comes to United Kingdom due to the high quality service like able and experienced doctors, equipped and up to date laboratories and due to recent researches in the medical sciences, on reasonable prices treatment attract more Arabs health consumer to get benefit from the UK health industry. Due to the proper advertisement and promotion in the market, introduced by the UK health care industry marketers attract more Arabs patients because they are more vulnerable and easily attract towards the available services. Cultural influences on consumer behaviour: According to Tylor (1913) that â€Å"culture is complex and interrelated set of elements, comprising knowledge, beliefs and values, arts, law, manners and morals and all other kinds of skills and habits acquired by a human being as a member of a particular society†. It is clear from the above statement of Tylor that culture is not composed on one thing but it is a set of elements already exist in a society, and every society is mainly composed on the beliefs and values (religion) of people living, attitude, habitat, architecture and adopted rules and regulation to survive in the society. Ralph Linton (1945) describe the culture as it is the configuration of learned behaviour and results of behaviour whose components elements are shared and transmitted by the particular society, furthermore he indicates the limits of the cultural programming which the society can impose on the individual. Ralph Linton describe the culture more simply that culture is the learning process which result in changes in the behaviour of an individual living in a society, it transmitted from parents to offspring in a very conventional way with its limitation, because every society has cultural limits, compulsory for every individual to obey it. According to Hofstede (1998) that consumer behaviour is cultural dependant. These all above definition provides a broader concept of culture that culture is basically name of shared values developed in particular environment, it gives an idea that one culture is not superior to another culture but may be different due to beliefs and values, knowledge, arts, law, manners and morals, habitat and skills. It is now easier to understand a culture of particular country society, and due to the globalisation of products and services and to provide the equal opportunities to the world population to get benefit from these globalised product or service it necessary to introduce the acceptable marketing and advertising strategies globally. Because one uniform marketing and advertisement strategy is not appropriate as whole, it is evident that marketing and advertisement strategy for West is never works in the Middle East due to their cultural restriction. According to De Mooji (1997) that products are globalised but people are not globalised, products are accepted in more than one culture due to different and appropriate advertising strategy. Language, concept, number, colour, space and humour are constant among cultures; they are not changeable among cultures. Communication: According to (Burce. C. D, et al, 2004) that communication plays a vital role in conveying the message among the global marketers, and consider as reflection of a culture. There is a difference between countries verbal communication due to the adapted culture and verbal communication is different from one culture to another, it is not different in term of language but also in term of variables like who, what, how, where, when, and why. Communication may be verbal or non verbal having same importance in conveying the message to the recipient in term when a marketer satisfy a consumer. According to (Burce. C. D, et al, 2004) that due to cultural differences people are more likely to communicate with each other without any problem and this fluency in the communication is due to hierarchy, status consciousness, behaviour and other factors which plays the role of gatekeepers. The different method of communication and its uses were brought under discussion, how the message is communicated, which channel is used for this communication e.g. spoken or written etc. and it depends on the availability of channels in the cultures and factors are speed, formality, legality and seniority. Another factor is whether message should be communicated, to know the right authority to which the message will be communicated, and also the time schedule for the communication and the meaning and purpose of communication. Body language has different meaning in different cultures, like feet gesture in west society is consider as attention but in Arabs it is an insult and facial gesture is mos t commonly noticed in the West culture as emotion, happiness and embarrassment but in Arabs culture it is consider as embarrassment and not used for the expression of desire. According to (Morris, 1997) that non verbal communication is not strange when dealing in different cultures, because this section deals with signals and from these received signals one will understand what the other person is conveying him and then to judge to understand the language of these signals and then make its own assumption to believe or trust on whom. Non verbal communication deals with body stress signals e.g. perspiration and licking of lips etc. and lower body signals like foot tapping, frequent crossing and uncrossing of knees etc. and body posture signals are used for boredom like body sagging and slumping, body gesture like movements of hands and facial expression are also used for non verbal communication. Mead (1993) stated that culture and religion is an essential part of lives of the people in every society, and it is compulsory for the health care provider to understand and know the culture and religion of the patient. According to Galanti (1991) that most cultures shares same beliefs, values and practices, it is necessary for health care provider to treat a patient as a family unit not as individual by creating psychological, spiritual and environment of physical needs. Sign and symbols: According to (Unsunier, 1993) that interpretation of symbols is strongly culture bound. The above statement of Unsunier Clearly describe that in every culture they use sign and symbols as a source of communication. This statement provides understanding about the cultural signs and symbols that every culture use very strongly sign and symbols as a source of communication. According to (Goffman, 1963) that headscarf is a symbol of normative cultural values and social relations of class and power that determine our perception. It communicates the individual and collective motivation of those who adopt it, as much as perception that rejects it. The symbol of headscarf makes sense as a language of relationship between those who asset their orientation towards values of Islam and those social classes that owe their status to normative values of modernity, such as equality and liberty. It further argues that stigma refers to individual sign; socially information and individual transmit about himself that disqualifies him and creates an obstacle to being fully accepted by society. In west colours are more used as sign and symbols like black colour is used for mourning while white colour is used in most of Muslim societies as religious and partially used as mourning colour. Red colour is used as symbol of tragedy and warning. In case of numbers 13 is symbol of bad luck in UK and this number is avoid in any department for numbering purpose e.g. no bed is marked in hospital with 13 etc. in Japan 4, Asia 555 and in china and some other countries 7 is consider bad luck numbers. In Pakistan crow and black dog is consider as symbol of bad luck, in India owl, UK black cat and in Japan fox is a symbol of bad luck. It is evident from the above discussion that sign and symbol is a strong source of communication, and always it is necessary for marketers to consider these sign and symbols which rejects by a culture in providing any product or service. Imagery: Images from very beginning plays a vital role in conveying the messages. In marketing pictures are used as strong source of communication and by this the marketers captured more market shares in the market for their own product. Marketers use pictures for the advertisement of a product or service, but it will be acceptable in one culture but may bring disaster in other society. Comparing West culture and Arab, in West culture the advertisement of bra by a naked woman is consider as a routine and essential for advertisement and attract more consumers to buy the product. But in Arabs it will be completely different, it is also true that Arab women are wearing bras but the advertisement strategy for Arabs will be completely different compared to West. It is necessary to have sufficient knowledge about the culture and religion of Arabs. According to (Keegan et al, 1989) that cultural value always plays a vital role on the consumer behaviour and having defined and always gained a considerable attention in marketing, and also its influences on marketing strategy are well presented. It is clear from the above theory that culture is always playing a role in influencing the consumer behaviour, because every society is composed on define culture and every culture has its own values, which may need to be considered during any decision making, needs proper attention during choosing any product/service. For marketers to advertise or promote and introduce a product or service in a specified market, they need to consider the cultural values of the country where they operate. According to (Usunier, 1993) that customer are different in each country, marketers must consider them, and by considering the values, attitudes and tastes between cultures may help in satisfaction of customer. The above theory states that to avoid the influences on consumer behaviour, it is very compulsory to consider the different customer satisfaction. It is also evident Effects on Buyer Behaviour in Arab Culture Effects on Buyer Behaviour in Arab Culture Introduction The aim of this research is to investigate and further analyse those key factors which affect the buyer behaviour in Arabs and especially as health is the basic need of every human being, considering every aspect of the society never promote any uneven deal in regard to health issues. In this research it will explore and investigate that during in such environment and understanding the cultural, religious etc. of the Arab different societies their choice of health care means when they are coming abroad for advance and equipped treatment, before what factors an Arab patient consider. Arab culture is basically composed on Islam, and their culture is a full translation of Islam. Culture is a Latin word â€Å"cultura† which means improvement of the soil and total transformation of the nature. The valid and modern meaning of culture is designation of spiritual development and upbringing. Culture most authentic definition is in most common sense that culture is the spiritual perfection and human development. Culture understanding is mainly concern with sprit and spiritual power. Culture is the spirit and a valid identity of a nation. Every nation has its own culture and this culture is playing a vital role in the building of a healthy society. Because every society has its own culture that characterises it. Every society has some beliefs and these beliefs are strictly followed by every person of existing society. Arabs are mainly 22 different countries with different culture and different sects and religion, their common language is Arabic with a few other dialects. Arabs are mainly divided like 10 countries in Africa and 12 in Asia, according to UNDP report 1993 its total population is 230 million in 22 different countries, representing in majority Muslim and in minority Christian and Jewish. Arabs are mainly living in joint family system; every person is more dependent on each and every person. They respect each and every person and especially the elders and give them proper attention due to their age and experience, and always play a vital role in making any decision. Arabs always consider and never cross the boundaries of Islam, and their belief is very strong in God, it is a strong belief that every happiness and sorrow is from God. A very common and with a strong belief that when any uneven or a good thing happen, it is consider that it is the fortune which born with him and a divine from God. The key factors which influence the buyer behaviour in Arab are culture, social, personal and psychological factors. In Arab society there is joint family system and an individual person is not free in its decision, because its all family are more concern about taking in decision and more extent its choice is influenced by the family, culture and personal and psychological factors i.e. its beliefs (religion), perception, motivation and learning. These are the key factors which influence the consumer buying power, in such a situation how an Arab then goes to select a health service in his country or abroad which satisfy his all factors i.e. its religion, culture and social. Reason for Choosing this Topic: Reason for choosing this topic is mainly relevant to my experience in marketing field, being more involved and studied a lot about the history of Arabs and interest in marketing field, also Arab is the new emerging market for business thats why I am optimistic that this theses will enhance my abilities and give a strength to my career in the chosen field. I personally worked in a tobacco company â€Å"WTD PAKISTAN† for more than three years and counted as consumer based company because it is mainly based on tobacco selling products. That why it becomes a solid and main reason for choosing this topic. Moreover with my personal experience and after reviewing literature, that different countries have different lifestyle, culture, different approaches in making decisions, different choices and different taste and different level of satisfaction. It seems interesting to me for research and enhance my capability in marketing. This topic is providing a broad/vast analysis to underlin e the key factors which influence the buyer power of buying because it is thoroughly proved from lot of theories and researches that consumer/ buyer all over the world has certain level of satisfaction, which is disturb by some factors existing in its surrounding environment. To evaluate these influences by considering academic resources, online journals and literature from authentic resources will enhance my knowledge and capabilities to do a better job in my real life. Literature Review:- Literature review is playing a vital role in completing of dissertation chosen and moreover will help me in completing my final dissertation has significant importance to complete my dissertation topic and ultimately to help me in completing my final dissertation. So in this context, some introductory literature review has been brought forward which have helped me in finalising my research topic and questions to be investigated. Moreover the essential and sufficient material for my chosen research topic review of literature, journals current articles from the authentic resources (magazines, newspaper) and academic books will give me help me in completing my task. International marketing: According to (Burca. D. C, 2004) that international marketing is the process of planning and undertaking transactions across national boundaries that involves exchange. The above statement gives an idea about the international marketing that it provides a platform for business across the boundaries or between different countries, and these businesses between different countries are under some rules and regulation. When the transaction takes place across national boundaries then the international marketers are subjected to different set of macro environmental factors and constrain deriving from different political system, legal frame work, cultural norms, and economic circumstances. Marketing is basically concern with exporting of products or services e.g. it very common that purchasing a chair from IKEA but in reality it will be imported from other countries or it parts will be export from other country but assembled in UK. Same if it is brought under discussion like computer and is accessories so it is clear those materials comes from India and software comes from china or Japan and product assembled in UK or other European countries. This idea of global import or exchange nourish in the shadow of international marketing, because international marketing introduce such rules and regulation for international marketer like licensing to joint ventures and contracts between two parties. According to (Sargeant. A, et al, 2002) that marketing is all about marshalling the resources of an organisation to meet the changing needs of customers on whom the organisation depends. Simply it will be quoted as marketing is all about how an organisation addresses its marketers. Customers needs are the starting point for marketing activity. Then the marketing manager tries to identify those needs and develop product or service, which satisfy customer needs through an exchange process. According to chartered institute of marketing that marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitability. According to (Shaughnessy. O. J, 1995) that marketing covers those activities that relate the organisation to those parts of the outside world that use, buy, sell or influence the outputs it produces and the benefits and services it offers. Simply marketing is the debate in organisation is what to offer, to whom, when, where, how, and for how much. Concept of marketing: Globalisation of goods and services created more opportunities for the customers to choose among the products. But customer expectations from the product or service in the available market are higher, because they paid the asked price for the service or product. It is the main duty of company that before launching any product or service they understand the needs of consumers in the market. When a company understand the expectation and needs of consumer by providing a product or service which meets the need of customer than marketer can develop a successful marketing strategy for the target market. Customers: A customer is generally understood the person who make the decision to buy a product or service, which pays for it. The product or service purchased by one person but consume by another person. So it is clear that customer and consumer will be same person. The terminology can imply something about the relationship between a company and its customer. Different customers within a market have different needs, which they seek to satisfy. To be fully marketing oriented a company needs to provide a product or service in the market which meet the needs of each individual. For this purpose they positioned their product or service in the markets which meet the need of that group. Needs: It is referred to something deep rooted in an individual personality. The satisfaction of need is conditioned by cultural values of the society from which they belong. In some culture needs for self fulfilment may be satisfied by religious penance, while in other societys needs may be satisfied by creative talent. According to Maslows theory that customer are motivated by their desire to satisfy complex needs. It is also recognised that once an individual have satisfied basic physiological needs, then they may be motivated by higher order social and self fulfilment needs. Value: It is a ratio of perceived benefits to price paid. Customer will evaluate benefits according to the extent to which a product allows their needs to be satisfied. Customers also evaluate the benefits of products compared to the benefits of other products placed competitively in the market. Consumer places a value on a product or service which is different from the value presumed by supplier. Value can be added by better specifying a product offer in accordance with customer expectation. If the price of a product or service is set higher it will affect its sale. If the price is set low it will increase its sale but affect its profit. Exchange: it is a way through which goods and services to be acquired. It implies that one party makes some sacrifices to another party in return to receive something of value. Other party expect same something of value. In market based economies there is a presumption that each party can decide whether or not to enter into an exchange with each other. Each party is also free to choose between a numbers of potential partners. Basically exchange takes the form of a product being exchanged for money. Market: the term market has traditionally been used â€Å"a place where buyers and sellers gather to exchange goods or services†. Market simpler and of value definition is that it is the interaction between buyers and sellers. Marketing Mix: It is very important for the marketers to consider the marketing mix before launching any product or service. It provides a great deal of knowledge about the operating market and then how, where and to whom the product should be target in the market. Product: product is the main source by which an organisation satisfy customer or consumer needs. Product offered by an organisation is tangible or intangible in nature must satisfy the needs of potential customer. The elements of product mix are quality levels, styling, special design features, durability, packaging, range of sizes or options, warranties, after sales service and brand images which is controlled by marketers. Pricing: it is a critical element and determines the revenue that will be generated. Setting prices is a difficult part of marketing mix. Prices are determined by the interaction of market forces. Marketers set prices for individual products on the basis of what they cost to produce, what the competition is charging and what customer are prepared to pay. Price decision also involve deciding on the relationship between prices charged for different products within a firms range and decision about the price strategy over time. Place: it plays a very important role in decision making, Choice of right place for product or service to be launched. Customers mostly prefer to buy the product or service from the nearest distributor. Organisation right decision of place provides an opportunity to customers to gain access to its products and services easily. Promotion: promotion is a best source of communication for marketers to highlight or communicate the benefits of their product and service to their target market. Promotion can be used by different methods like advertising, personal selling, public relation, sales promotion, sponsorship and by direct marketing method. Promotion method should be not the same in every culture. It will be different according to the requirement of different culture where an organisation operates. Fundamentals of marketing: According to (Dwyer. F. R, et al, 1987) states that identification and satisfaction of consumer needs by providing a product or service of value to fulfil the consumer expectation by developing a proper marketing plan or strategy. It is necessary for marketing managers to understand the position of their organisation. The marketing managers always plan and develop strategies for launching their product or service in market, before they should know about the position of their product or service in the market and factors which makes their product attractive and of value to the consumers. According to (Kasper, 2001) that it is very important for an organisation to know when, where and how the consumer thinks that their product or service is different from other potential and current competitors in the market. Porters strategy of differentiation gives knowledge to an organisation that how they are different from their competitors. Organisation must identify the customer orientation before developing its marketing strategy. Benchmarking of customer, organisation and competitors in market are the key function of marketing, such a benchmarking move them to decide a differentiation strategy. Elements of marketing fundamentals: Customer orientation: It is very necessary for an organisation to understand in depth its target buyers, then develop or produce a product or service of high or superior value/ quality to fulfil the needs of customers. Customers are the only source who can accept or reject the product value or feedback from consumer is the absolute source for an organisation to know the value and position of their product in the market and among competitors. Customer orientation requires that a company understand not only the present value to the customer, but also how this is likely to evolve over time. Competitor Orientation: when an organisation focusing on its customers, so it is also necessary for an organisation to look that how a competitor is satisfying its consumer needs. An organisation needs to understand the short term strengths and weaknesses and long term capabilities and strategies of current and potential competitors in the operated market. Interfunctional co- ordination: It is very important for marketing managers to develop marketing plan, which not only give promise to customers and marketing staff. But the marketing plans only develop for creating value products and services. Marketing orientation needs to draw upon and integrate its human and physical resources effectively and adapt them to meet customers needs. Customers always pay attention that what an organisation is offering in the market which completely satisfies the expectation of consumers; product or service which satisfies the customer expectation must be of value. And when customer satisfies from the outcome of product or service it directly produces more chances of repeat business and dissatisfaction may lead to failure and negative experience which may limit the business of such an organisation. Factors influencing buyer behaviour: According to Usunier (2000) that before purchasing there is no concept of seeing, smelling and touching. This gives an idea about the shape, colour and space during the purchase in some cultures. In the case of healthcare, when someone is buying healthcare he looks to certain points by knowing that purchasing a product will be not same to purchase a service. In case of healthcare there is no guarantee that an individual will get optimistic benefits. The healthcare provider must provide in the market of healthcare some reasonable and attractive, competitive and consumer encouraging packages which attract the consumer to buy their packages like price, advance treatment, accommodation and high and quick service. It encourages the consumer that they are receiving the very best and high quality service available in the healthcare market. Todays world is a hub of marketing and in every sector there is a trend of competition every organisation is trying to capture more market share by launching more consumers attractive packages, to promote and encourage their own product and service. Devetags model (1999) of consumer behaviour This model is basically represent the industrial and corporate change is only brought here under discussion for the process of making decision and influences on the consumer behaviour in case of buying health care. This model represents the different products or services and provides the grounds to the consumer to choose the product or service. Devetags model provides grounds for the consumer to choose between products â€Å"A† United Kingdom and products â€Å"B† (Home country) or other countries products or services in the market. Product â€Å"A† is a superior and expensive quality but product â€Å"B† is also compete the market with superior quality. Devetags model (1999)   Ã‚  Ã‚  In the above Devetags model quality is expressed on y-axis and convenience (price) is expressed on x-axis. In the above diagram product â€Å"A† is competing product â€Å"B†. And the value of product â€Å"A† among the consumer is more than product â€Å"B†, the one reason of choosing product â€Å"A† of superior quality and high price is because the consumer thinks that â€Å"Give something and get something of value† is clear that when consumer decide to purchase a product or service then he expect that the chosen product or service will satisfy his needs. Product â€Å"A† has a good reputation in the market due to its quality and price, which makes the minds of consumers, that the product is reliable and meets the requirements of consumers. But in the competition of product â€Å"A† and â€Å"B† product â€Å"C† also exist in the market, shown in the diagram inside the box. Product â€Å"C† d ominated by â€Å"B†, which is inferior to â€Å"B† in case of price and quality but still cannot attract more consumer compare product â€Å"A†. Product â€Å"A† demand among the consumers is due to proper advertisement and reputation in the healthcare market. It is clear that in case of health care industry consumer always search the market where they can attain quality product or service at reasonable price. This model is best suitable for decision making and to count the influences on consumer behaviour, because this model highlights psychology of consumer that how consumer choose the product or service among the different available products and services in the market, and how consumer gauge the quality of product or service and underline the importance of chosen product and then purchased it. According to (Pekkala et al, 1983) that a reliable product needs to be introduce and advertise in the intended market before launching. It means that the product or service needs proper market segmentation, and also advertisement in the relevant business environment. It is compulsory that the marketers appreciate the culture of a country in which he operates. It is clear from the above statement that culture should be consider when ever providing a service or product in the market of a country. Because culture plays an important role in promoting the product â€Å"A† and â€Å"B† which attract more consumer all over the world because product â€Å"A† is acceptable to the people of a country in which he operates. It clears that before launching or introducing any product or service the cultural values of a country should be considered. According to Economist (2009) that NHS chief David Nicholson is planning to introduce improvement in the efficiency and productivity of NHS on larger scale. In coming 2013 NHS budget 15% of wealth will be spent on health care services in the UK to fulfil the rising demand with best suitable resources, thus the NHS will be consumer attractive organization in the world market, will play a role model in the health care industry of world. NHS is from long years a cheap compare to America and other developed European countries. NHS provides a standard service at low cost, and this is happening only due to the effort of General practitioners (GPs). But health care in other countries like Denmark and Netherland is more expensive and physician are act as gatekeeper, means that health buyer never goes for treatment due to high price and low quality. In the above Devetags model UK NHS will be awarded as product â€Å"A† due to high quality and reasonable price, and planning for the future and spending more money on the health sector will enhance their share in the market, more consumers will attain NHS. Arabs comes to United Kingdom due to the high quality service like able and experienced doctors, equipped and up to date laboratories and due to recent researches in the medical sciences, on reasonable prices treatment attract more Arabs health consumer to get benefit from the UK health industry. Due to the proper advertisement and promotion in the market, introduced by the UK health care industry marketers attract more Arabs patients because they are more vulnerable and easily attract towards the available services. Cultural influences on consumer behaviour: According to Tylor (1913) that â€Å"culture is complex and interrelated set of elements, comprising knowledge, beliefs and values, arts, law, manners and morals and all other kinds of skills and habits acquired by a human being as a member of a particular society†. It is clear from the above statement of Tylor that culture is not composed on one thing but it is a set of elements already exist in a society, and every society is mainly composed on the beliefs and values (religion) of people living, attitude, habitat, architecture and adopted rules and regulation to survive in the society. Ralph Linton (1945) describe the culture as it is the configuration of learned behaviour and results of behaviour whose components elements are shared and transmitted by the particular society, furthermore he indicates the limits of the cultural programming which the society can impose on the individual. Ralph Linton describe the culture more simply that culture is the learning process which result in changes in the behaviour of an individual living in a society, it transmitted from parents to offspring in a very conventional way with its limitation, because every society has cultural limits, compulsory for every individual to obey it. According to Hofstede (1998) that consumer behaviour is cultural dependant. These all above definition provides a broader concept of culture that culture is basically name of shared values developed in particular environment, it gives an idea that one culture is not superior to another culture but may be different due to beliefs and values, knowledge, arts, law, manners and morals, habitat and skills. It is now easier to understand a culture of particular country society, and due to the globalisation of products and services and to provide the equal opportunities to the world population to get benefit from these globalised product or service it necessary to introduce the acceptable marketing and advertising strategies globally. Because one uniform marketing and advertisement strategy is not appropriate as whole, it is evident that marketing and advertisement strategy for West is never works in the Middle East due to their cultural restriction. According to De Mooji (1997) that products are globalised but people are not globalised, products are accepted in more than one culture due to different and appropriate advertising strategy. Language, concept, number, colour, space and humour are constant among cultures; they are not changeable among cultures. Communication: According to (Burce. C. D, et al, 2004) that communication plays a vital role in conveying the message among the global marketers, and consider as reflection of a culture. There is a difference between countries verbal communication due to the adapted culture and verbal communication is different from one culture to another, it is not different in term of language but also in term of variables like who, what, how, where, when, and why. Communication may be verbal or non verbal having same importance in conveying the message to the recipient in term when a marketer satisfy a consumer. According to (Burce. C. D, et al, 2004) that due to cultural differences people are more likely to communicate with each other without any problem and this fluency in the communication is due to hierarchy, status consciousness, behaviour and other factors which plays the role of gatekeepers. The different method of communication and its uses were brought under discussion, how the message is communicated, which channel is used for this communication e.g. spoken or written etc. and it depends on the availability of channels in the cultures and factors are speed, formality, legality and seniority. Another factor is whether message should be communicated, to know the right authority to which the message will be communicated, and also the time schedule for the communication and the meaning and purpose of communication. Body language has different meaning in different cultures, like feet gesture in west society is consider as attention but in Arabs it is an insult and facial gesture is mos t commonly noticed in the West culture as emotion, happiness and embarrassment but in Arabs culture it is consider as embarrassment and not used for the expression of desire. According to (Morris, 1997) that non verbal communication is not strange when dealing in different cultures, because this section deals with signals and from these received signals one will understand what the other person is conveying him and then to judge to understand the language of these signals and then make its own assumption to believe or trust on whom. Non verbal communication deals with body stress signals e.g. perspiration and licking of lips etc. and lower body signals like foot tapping, frequent crossing and uncrossing of knees etc. and body posture signals are used for boredom like body sagging and slumping, body gesture like movements of hands and facial expression are also used for non verbal communication. Mead (1993) stated that culture and religion is an essential part of lives of the people in every society, and it is compulsory for the health care provider to understand and know the culture and religion of the patient. According to Galanti (1991) that most cultures shares same beliefs, values and practices, it is necessary for health care provider to treat a patient as a family unit not as individual by creating psychological, spiritual and environment of physical needs. Sign and symbols: According to (Unsunier, 1993) that interpretation of symbols is strongly culture bound. The above statement of Unsunier Clearly describe that in every culture they use sign and symbols as a source of communication. This statement provides understanding about the cultural signs and symbols that every culture use very strongly sign and symbols as a source of communication. According to (Goffman, 1963) that headscarf is a symbol of normative cultural values and social relations of class and power that determine our perception. It communicates the individual and collective motivation of those who adopt it, as much as perception that rejects it. The symbol of headscarf makes sense as a language of relationship between those who asset their orientation towards values of Islam and those social classes that owe their status to normative values of modernity, such as equality and liberty. It further argues that stigma refers to individual sign; socially information and individual transmit about himself that disqualifies him and creates an obstacle to being fully accepted by society. In west colours are more used as sign and symbols like black colour is used for mourning while white colour is used in most of Muslim societies as religious and partially used as mourning colour. Red colour is used as symbol of tragedy and warning. In case of numbers 13 is symbol of bad luck in UK and this number is avoid in any department for numbering purpose e.g. no bed is marked in hospital with 13 etc. in Japan 4, Asia 555 and in china and some other countries 7 is consider bad luck numbers. In Pakistan crow and black dog is consider as symbol of bad luck, in India owl, UK black cat and in Japan fox is a symbol of bad luck. It is evident from the above discussion that sign and symbol is a strong source of communication, and always it is necessary for marketers to consider these sign and symbols which rejects by a culture in providing any product or service. Imagery: Images from very beginning plays a vital role in conveying the messages. In marketing pictures are used as strong source of communication and by this the marketers captured more market shares in the market for their own product. Marketers use pictures for the advertisement of a product or service, but it will be acceptable in one culture but may bring disaster in other society. Comparing West culture and Arab, in West culture the advertisement of bra by a naked woman is consider as a routine and essential for advertisement and attract more consumers to buy the product. But in Arabs it will be completely different, it is also true that Arab women are wearing bras but the advertisement strategy for Arabs will be completely different compared to West. It is necessary to have sufficient knowledge about the culture and religion of Arabs. According to (Keegan et al, 1989) that cultural value always plays a vital role on the consumer behaviour and having defined and always gained a considerable attention in marketing, and also its influences on marketing strategy are well presented. It is clear from the above theory that culture is always playing a role in influencing the consumer behaviour, because every society is composed on define culture and every culture has its own values, which may need to be considered during any decision making, needs proper attention during choosing any product/service. For marketers to advertise or promote and introduce a product or service in a specified market, they need to consider the cultural values of the country where they operate. According to (Usunier, 1993) that customer are different in each country, marketers must consider them, and by considering the values, attitudes and tastes between cultures may help in satisfaction of customer. The above theory states that to avoid the influences on consumer behaviour, it is very compulsory to consider the different customer satisfaction. It is also evident